Free Access No Registration Updated: 2026-06-01

Social Media Manager Career Market Report 2026

1,921 active jobs. 1,129 companies. Median salary $80K. Data from Greenhouse, Lever, Workday, Ashby, SmartRecruiters, Workable, and 14 additional ATS sources. Last computed: 2026-06-01.

1,921
Active Job Openings
1,129
Companies Hiring
$80K
Median Salary (US)
72%
With Salary Data

About This Report

The Social Media Manager market data on this page is updated daily from 800,000+ active job postings across 20 ATS platforms.

Greenhouse Lever Workday Ashby SmartRecruiters Workable + 14 more ATS sources

Salary: Extracted via NLP. Only USD $5K-$3M included. Skills: Named entity recognition, noise-filtered (generic soft skills excluded). Experience: Inferred from title + description. Coverage: 72% of positions include salary data.

Key Findings

Median salary: $80K in the US

Middle 50% of salaries range from $60K to $177K.

Remote roles pay 25% above the US national median

Remote-first employers competing nationally for talent. The premium reflects company quality (remote-first firms tend to be well-funded), not a work-mode bonus.

AI/LLM is the most-demanded skill at 23%

Adobe Creative Suite demand rose +14.9pp — fastest-growing skill

Atia leads hiring with 48 open positions

Biggest salary jump: Manager → Director (+$48K, +59%)

Salary increase: +$48K · Sample: Manager → Director

AI automation risk: medium-high (score 70/100)

Score: 70/100 · AI/LLM demand: 23% of postings

Week-over-week changes reflect dataset expansion, not market surge

Recent growth in tracked postings is from adding new data sources, not a one-week hiring boom. Interpret trend data with this in mind.

Salary by Experience Level

LevelJobsP25MedianP90
Manager57$65K$82K$146K
Junior29$44K$62K$125K
Director15$100K$130K$174K
Mid-Level12$60K$65K$90K
Senior9$78K$89K$177K

What jumps out

Manager → Director: +$48K (59%) — the biggest single-step increase. The salary curve is back-loaded: the largest raises come at transitions where scope changes from executing tasks to owning outcomes, or from owning outcomes to shaping architecture across teams.

Salary by Country

CountryJobsMedianCurrency
United States76$80KUSD
Remote25$100KUSD
United Kingdom6$35KGBP
Philippines5$62KUSD

Work Mode

ModeShare
On-Site3.1%
Remote20.3%
Hybrid2.1%

~80% of postings do not specify work mode. Figures show only positions where it is explicitly stated.

Top Skills in Demand

AI/LLM
23%
Editing
20%
Adobe Creative Suite
15%
Content Marketing
13%
Copywriting
12%
Social Media Marketing
11%
Community Outreach
10%
SEO
6%
Project Management
6%
Spark
4%
Google Analytics
4%
Videography
4%

Skills on the Rise

Adobe Creative Suite ↑+14.9ppSEO ↑+6.5ppSpark ↑+4.4ppGoogle Analytics ↑+4.2ppVideography ↑+4.1pp

Declining in Demand

Journalism ↓-22.0ppScheduling ↓-8.7ppAttention to Detail ↓-7.8ppISO 9001 ↓-5.4ppFood Safety ↓-5.4pp

Top Companies Hiring

CompanyOpeningsShare
Atia482.5%
Airapps311.6%
Hyphenconnect170.9%
Jobsforhumanity160.8%
Dentsuaegis150.8%
Nogigiddy150.8%
Uptalent Dot I O150.8%
Remote Va130.7%

Top Countries by Job Volume

CountryJobs
United States435
Remote106
United Kingdom71
Philippines66
Germany36
India35
France35
Canada31

Education Requirements

LevelSharePositions
Associate Degree40.2%553
Bachelor's Degree9.2%127
Master's Degree8.0%110
MBA0.1%1

Certifications

PRINCE2 (7%)ITIL (4%)

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