Free Access No Registration Updated: 2026-06-01

Digital Marketing Specialist Career Market Report 2026

858 active jobs. 440 companies. Median salary $80K. Data from Greenhouse, Lever, Workday, Ashby, SmartRecruiters, Workable, and 14 additional ATS sources. Last computed: 2026-06-01.

858
Active Job Openings
440
Companies Hiring
$80K
Median Salary (US)
63%
With Salary Data

About This Report

The Digital Marketing Specialist market data on this page is updated daily from 800,000+ active job postings across 20 ATS platforms.

Greenhouse Lever Workday Ashby SmartRecruiters Workable + 14 more ATS sources

Salary: Extracted via NLP. Only USD $5K-$3M included. Skills: Named entity recognition, noise-filtered (generic soft skills excluded). Experience: Inferred from title + description. Coverage: 63% of positions include salary data.

Key Findings

Median salary: $80K in the US

Middle 50% of salaries range from $62K to $187K.

SEO is the most-demanded skill at 44%

SEO demand rose +16.9pp — fastest-growing skill

Crossbordertalents leads hiring with 22 open positions

Biggest salary jump: Manager → Director (+$73K, +81%)

Salary increase: +$73K · Sample: Manager → Director

AI automation risk: medium-high (score 70/100)

Score: 70/100 · AI/LLM demand: 28% of postings

Week-over-week changes reflect dataset expansion, not market surge

Recent growth in tracked postings is from adding new data sources, not a one-week hiring boom. Interpret trend data with this in mind.

Salary by Experience Level

LevelJobsP25MedianP90
Manager28$80K$90K$208K
Director15$130K$163K$261K
Junior13$62K$62K$229K
Senior11$71K$73K$150K
Mid-Level9$62K$70K$100K
Lead3$75K$80K$165K

What jumps out

Manager → Director: +$73K (81%) — the biggest single-step increase. The salary curve is back-loaded: the largest raises come at transitions where scope changes from executing tasks to owning outcomes, or from owning outcomes to shaping architecture across teams.

Salary by Country

CountryJobsMedianCurrency
United States42$90KUSD
Remote10$90KUSD
Philippines9$62KUSD

Work Mode

ModeShare
On-Site2.0%
Remote16.0%
Hybrid1.6%

~80% of postings do not specify work mode. Figures show only positions where it is explicitly stated.

Top Skills in Demand

SEO
44%
Google Analytics
29%
Email Marketing
29%
AI/LLM
28%
Project Management
22%
Google Ads
22%
SEM
21%
Marketing Automation
19%
Content Marketing
18%
Adobe Creative Suite
14%
A/B Testing
14%
Copywriting
11%

Skills on the Rise

SEO ↑+16.9ppAdobe Creative Suite ↑+14.4ppEmail Marketing ↑+13.1ppGoogle Analytics ↑+12.9ppAI/LLM ↑+11.0pp

Declining in Demand

Journalism ↓-25.6ppSalesforce ↓-10.5ppExcel ↓-9.4ppAttention to Detail ↓-8.6pp

Top Companies Hiring

CompanyOpeningsShare
Crossbordertalents222.6%
Privateequityinsights192.2%
Getwingapp161.9%
Jobsforhumanity121.4%
Pavago121.4%
Airapps111.3%
Accorhotel111.3%
Webfx101.2%

Top Countries by Job Volume

CountryJobs
United States185
United Kingdom55
Remote37
Philippines35
Spain33
India30
Canada23
Singapore17

Education Requirements

LevelSharePositions
Associate Degree50.0%271
Bachelor's Degree15.1%82
Master's Degree12.0%65
MBA0.7%4
PhD / Doctorate0.2%1

Certifications

CPA (3%)MBA (1%)

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